Penguin 3.0 Roll-Out and the Roadmap to Recovery

Introduced in October, Penguin 3.0 is a new algorithm from Google, although it is more of an update of the previous one than an entirely new version for their search queries.

Its main goal, as with the previous versions of Penguin, is to identify spams in the online community and penalized those who are found to be guilty.

If you are into affiliate marketing, you might be greatly affected by this roll-out, especially in the case of those people who do not maintain their websites well, and hence, being a candidate for being categorized as spammy.

Primary Targets of Penguin 3.0Penguin 3.0

Many of the websites for affiliate marketing can be an easy target for Penguin 3.0. If you have a website using WordPress, Weebly, Blogspot, and other niche blogging platforms, there is a possibility of being affected, especially if your site contains contents with excessive links. If you are using spun and low quality contents in your website, it also makes it vulnerable into being penalized.

High-anchor text percentages and contextual link spams in affiliate marketing sites can also be a form of inviting risk. Lastly, if your website is replete with forum link spams, it can also be a way for you to be an easy target. This happens when a website makes use of automated programs for link building.

Steps to Recover your Website

Sooner or later, you might notice your affiliate marketing strategies are no longer proving to be as successful as before. This can be evident with a significant reduction in organic traffic or search engine ranking. When this happens, you definitely have a reason to be concerned and should carefully plan your next action. You can still recover your website and make it better, but this may be demanding in terms of time. There will be no quick fix on your post-Penguin 3.0 roadmap to recovery, but if you are really determined, you can improve the situation.

The first thing you have to do is to identify the bad links in your website, which is one of the primary reasons why Penguin 3.0 marked your website as spam. After doing so, you will now need to have the offenders removed. You should contact your webmaster immediately and ask for these links to be removed the soonest before it gets discovered by the algorithm, or take on the task immediately if you are your own webmaster.

The Disavow Tool from Google can also be used to get rid of the links you cannot remove. Lastly, to be on your full way to recovery, you have to reassess your strategy. To succeed with your website and in affiliate marketing, make sure to offer fresh and carefully curated contents that would not appear to be too spammy. Be careful with back linking and make your website more relevant to attract organic traffic.

Also make sure to look out for overuse of keywords or ‘keyword stuffing’ in your content. Although there no hard and fast limit on keyword density, SEO experts suggest that you keep it under 5%.

Watch video below as SEO experts discuss Penguin 3.0 via Google Hangout:

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